As an expert in commercialisation let me bust “The Myth” about working in a shopping centre, it’s not as expensive as you might think and you don’t need to big a big brand name either.
Across the UK’s shopping centres you will find activity on the mall walkways, companies with a retail offer, experiential activity & lead generation. Have you ever stopped to look at just who they are? Well more than half of them are local or regional businesses. They have realised that using the local shopping centre is a cost effective and dynamic way to grow sales, leads or raise customer awareness.
Why do they use them ?
They can make an instant connection with the next new potential customer and can overcome the barriers to selling much faster through face to face contact. Having an attention grabbing proposition or product is a must along with demonstrating amazing customer service.
How can I get in my local shopping centre? I can hear you ask.
The quickest and easiest way would be to contact a specialist commercialisation agency like Mall Services. They can walk you through all you need to know and work closely with you on securing the right venue at the right price, so you can maximise the ROI. www.mall-services.com If you’d like to know more then keep an eye out for my new book “Make an Exhibition of Yourself” Due out at the end of November. You can get a free copy by posting a comment at the end of this blog.
Will It work for my business?
There’s a real variety of businesses using shopping centres, from local home improvement companies, nail bars, eye brow threading, hand made products the list goes on and on. To find out more talk to the guys at Mall Services.
If your a shopping centre manager read on …
If you’re a shopping centre looking to grow the number local businesses you attract then Mall Services can help with that as well. www.mall-services.com They are experts in commercialisation with a focus on community based shopping centres. Why not give them a call to find out more.
For a free copy of my new book post a comment to this post
I’ve found Steve’s approach to shopping centre sales so compelling I’m desperately thinking of a product I could sell there. I had no idea it was so straightforward.
Great! thanks for the share!